Trends are constantly shifting and changing. Marketers are always looking to ride the wave of the newest trends and what their consumers want and need. With online and digital marketing becoming such a big thing and basically a must for any business that wants to be successful, knowing the trends is extremely important.
Consumers are setting the trends. Businesses are taking their cues from customers on social media in the sense that they get a better feel of what consumers want and need. Online surveys, polls, and just general feedback, help businesses keep their customers happy.
Speed will be a must. Generation Z is growing up with an inherent knowledge of technology. Most 5-year olds can navigate a tablet without instruction and better than their parents can. This generation wants speed. They want service and they want it now. Social media and product information will need to be easy and fast to get and businesses will have to respond quickly or these guys will just move on to the next best place.
Mobile is the new black. Mobile devices are our best friends. We take them everywhere, they keep us in touch with friends, and they are also our best shopping partners because they have the facts, opinion, and advice we need. Mobile devices will become increasingly more part of everyday life and this will influence what consumers want from their mobile devices and also how they access online information.
Niche curation will be necessary. There is so much data available out there that it is a very daunting task to try and find what you want. We will become increasingly more dependent on niche curators to summarize information and point us in the best direction.
Artificial Intelligence will feature more. Technology is advancing everyday and we will become more dependent on AI to help navigate this new digital world. There are already small robots helping in homes and this will expand and new AI products will become available.
In a previous post, I highlighted the importance of staying ahead of the game and the competition when it comes to using social media and other online platforms. Today, I would like to give you some more advice on how to actually do this. Staying ahead is a full-time job as things change in the blink of an eye. Try these tips and gain more control of your digital marketing.
1. LinkedIn Groups – LinkedIn groups are great to connect with the best of the best. There are several groups that you can join that focus on digital marketing. You will find the CEOs and marketing directors of Fortune 500 and other successful companies. If you want to learn more or get a mentor and make great connections, join one of the digital marketing groups.
2. Keep Records – It is wise to keep all your email correspondence, stats, feedback and other documentation to prove that you have made a difference. You should be able to track your successes to show that you have made a change. This will be useful when you need a raise, a promotion, or when you go for an interview.
3. Improve Your Skills – All of us can do with some honing of certain skills. Sometimes you need to learn a new skill and other times you just need to refresh and hone an existing skill. Whichever one is true for you, you should attend workshops, get online resources, or ask a mentor to help you improve your skills.
4. Conferences – Attending digital marketing conferences will help you expand your knowledge and teach you new skills and strategies. You will find a multitude of conferences that focus on digital marketing online. Do a Google search to find out which is near you and on what specifically they focus. There are different aspects of digital marketing and you should attend conferences that focus on your shortcomings or things you still need to learn.
If you do these things on a regular basis, you will find it much easier to stay ahead of the game and make sure that your business is always using the best and most successful strategies for marketing.
The online and digital worlds are forever changing. What worked yesterday may not work tomorrow. Change happens so fast and it can sometimes seem impossible to stay ahead. This is especially true when it comes to marketing strategies on digital platforms.
The way consumers interact with online content is changing and new platforms become available and businesses come up with new tricks and plans. All this makes it vital to try and stay on top of the latest strategies. Here are some to consider for the next year (although it will probably change again soon).
Snapchat Advertising – Snapchat has introduced two tools that your business could potentially use as part of your digital marketing: sponsored stories and sponsored geofilters. Snapchat advertising is not suitable for all businesses as it tends to be used by younger people. If you do decide to make use of these Snapchat tools, try and keep your content playful and energetic.
Influencer marketing – This is another new concept that not everyone knows about. An influencer is a person who has a lot of influence over different or specific audiences. People trust their opinions and follow them because of their good content and solid reputation. If an influencer were to recommend your business to its audience, you will be seen as a trustworthy business that they should support. Basically, influencer marketing is a type of word of mouth strategy.
Live Streaming – Facebook and Twitter have both made it extremely easy for users to do live streaming. Live streaming is a way to connect more personally with your audience. Your live streaming content should focus on explaining more about how your services or products can be used, question and answer sessions, or promote upcoming events.
These 3 strategies will definitely help your business stay ahead or at least in line with your competitors. It is very important that your marketing stays on top of new developments in online marketing and make adjustments to your strategies to make sure you stay in the game.
If you are willing to learn when you should take risks and when you shouldn’t, there is a lot of cash that you can make from an event and party planning services business you enjoy as an entrepreneur. You need to do a thorough examination on what you are getting into before making the commitment to start a business. You could have a successful business if you understand where your attention needs to be placed, as well as how to exercise caution when planning things out. We ask that you please consider the following recommendations on ways to help your business grow.
Even during times of financial prosperity, it is important to look for approaches to continue growing your event and party planning services business. If you want to be successful, you need to constantly be planning and attempting to new things. You need to stay completely dedicated to your business and keep your long-term goals firmly in sight in order to build a lucrative event planning consulting company. Weathering the hard times is way easier when your company is flexible and open to new suggestions and strategies that might improve the way you do business.
When creating an event and party planning services business goal, utilize a set of goals that may effectively grow with the business, as this is really the key to a successful plan. By making a list of detailed and measurable goals for your marketing strategy you will probably be in a position to create a successful business. They tell you where you need your business to go and how much progress you’re making on the road to success. Ensure that your goals a relatively small; trying to meet an overwhelmingly large goal is considerably more difficult than several small ones.
Before starting your event and party planning services business, so that you could maintain an effective distance from any legitimate issues creating a problem for your business down the road, ensure that you have all the state and government documents filed and that you have a fundamental comprehension of the law encompassing business. If you’re clueless about the fundamentals of business law, consider seeing a lawyer who specializes in it for a few pointers. One expensive court case has done damage to many successful businesses. It will be of great help to have a solid relationship with a respectable event and party planning services business lawyer, especially in cases where you find yourself in a legal situation.
A regular review of your event planning consulting company’s goals is essential to ensure they accurately measure the success of your event and party planning services business. Believing in the business yourself can help ensure its success. Continually raising your new objectives somewhat higher after every achievement is certainly the way you accomplish your fantasies. Proprietors who settle for the littlest developments and do not put enough of their own vitality into their consulting firms shouldn’t anticipate opening a business by any means.