Trends are constantly shifting and changing. Marketers are always looking to ride the wave of the newest trends and what their consumers want and need. With online and digital marketing becoming such a big thing and basically a must for any business that wants to be successful, knowing the trends is extremely important.
Consumers are setting the trends. Businesses are taking their cues from customers on social media in the sense that they get a better feel of what consumers want and need. Online surveys, polls, and just general feedback, help businesses keep their customers happy.
Speed will be a must. Generation Z is growing up with an inherent knowledge of technology. Most 5-year olds can navigate a tablet without instruction and better than their parents can. This generation wants speed. They want service and they want it now. Social media and product information will need to be easy and fast to get and businesses will have to respond quickly or these guys will just move on to the next best place.
Mobile is the new black. Mobile devices are our best friends. We take them everywhere, they keep us in touch with friends, and they are also our best shopping partners because they have the facts, opinion, and advice we need. Mobile devices will become increasingly more part of everyday life and this will influence what consumers want from their mobile devices and also how they access online information.
Niche curation will be necessary. There is so much data available out there that it is a very daunting task to try and find what you want. We will become increasingly more dependent on niche curators to summarize information and point us in the best direction.
Artificial Intelligence will feature more. Technology is advancing everyday and we will become more dependent on AI to help navigate this new digital world. There are already small robots helping in homes and this will expand and new AI products will become available.
Keep these trends in mind when you are planning your digital marketing strategy and you will be ahead of the competition.