In a previous post, I highlighted the importance of staying ahead of the game and the competition when it comes to using social media and other online platforms. Today, I would like to give you some more advice on how to actually do this. Staying ahead is a full-time job as things change in the blink of an eye. Try these tips and gain more control of your digital marketing.
1. LinkedIn Groups – LinkedIn groups are great to connect with the best of the best. There are several groups that you can join that focus on digital marketing. You will find the CEOs and marketing directors of Fortune 500 and other successful companies. If you want to learn more or get a mentor and make great connections, join one of the digital marketing groups.
2. Keep Records – It is wise to keep all your email correspondence, stats, feedback and other documentation to prove that you have made a difference. You should be able to track your successes to show that you have made a change. This will be useful when you need a raise, a promotion, or when you go for an interview.
3. Improve Your Skills – All of us can do with some honing of certain skills. Sometimes you need to learn a new skill and other times you just need to refresh and hone an existing skill. Whichever one is true for you, you should attend workshops, get online resources, or ask a mentor to help you improve your skills.
4. Conferences – Attending digital marketing conferences will help you expand your knowledge and teach you new skills and strategies. You will find a multitude of conferences that focus on digital marketing online. Do a Google search to find out which is near you and on what specifically they focus. There are different aspects of digital marketing and you should attend conferences that focus on your shortcomings or things you still need to learn.
If you do these things on a regular basis, you will find it much easier to stay ahead of the game and make sure that your business is always using the best and most successful strategies for marketing.