The online and digital worlds are forever changing. What worked yesterday may not work tomorrow. Change happens so fast and it can sometimes seem impossible to stay ahead. This is especially true when it comes to marketing strategies on digital platforms.
The way consumers interact with online content is changing and new platforms become available and businesses come up with new tricks and plans. All this makes it vital to try and stay on top of the latest strategies. Here are some to consider for the next year (although it will probably change again soon).
Snapchat Advertising – Snapchat has introduced two tools that your business could potentially use as part of your digital marketing: sponsored stories and sponsored geofilters. Snapchat advertising is not suitable for all businesses as it tends to be used by younger people. If you do decide to make use of these Snapchat tools, try and keep your content playful and energetic.
Influencer marketing – This is another new concept that not everyone knows about. An influencer is a person who has a lot of influence over different or specific audiences. People trust their opinions and follow them because of their good content and solid reputation. If an influencer were to recommend your business to its audience, you will be seen as a trustworthy business that they should support. Basically, influencer marketing is a type of word of mouth strategy.
Live Streaming – Facebook and Twitter have both made it extremely easy for users to do live streaming. Live streaming is a way to connect more personally with your audience. Your live streaming content should focus on explaining more about how your services or products can be used, question and answer sessions, or promote upcoming events.
These 3 strategies will definitely help your business stay ahead or at least in line with your competitors. It is very important that your marketing stays on top of new developments in online marketing and make adjustments to your strategies to make sure you stay in the game.